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Culture of Fashion #6: Individual Identity

Assignment: Take a picture of yourself that expresses who you are. Post the photo on your blog and explain in theoretical terms (± 250 words) why the way you dress is an expression of your individual identity.

The impossible is has been asked? Describing your identity through fashion is extremely difficult, especially if you’re still searching like I am. I love fashion and by now I kind of now what I like to wear and what not, although this also changes with time. I choose a picture that was taken in spring this year. I think it shows my identity and my search for some sort of balance in my style and all through life.

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I’m wearing a sequin dress from Topshop, a pink blazer with a black bag from H&M and shoes from Sacha. I will try to describe my individual identity through theoretical concepts from Fashion Theory: A Reader.

Dick Hebdige describes style in his article Style through the rise of subcultures in relation to the normal reigning conventions about how to dress. He uses the theories of Roland Barthes and ‘The Rhetoric of the Image’. Hebdige states that his theory can be used to point out the difference between subcultural and ‘normal’ styles. Subcultures use different signs and objects that have a particular meaning and use or display them in a different context and with that, give the objects a different and unusual meaning. It’s also interesting how Hebdige describes how a subculture like punk is characterized by chaos but is actually a very structured force, it cohered as a meaningful whole. This paradox that returns through fashion history is significant in describing my style.

First of all, I don’t know if there are strong subcultures like punk or hippie’s were. I think fashion uses elements of all these different styles and has created something overruling. Elements from hip hop culture, punk, hippie bohemian and other strong forces of subculture have emerged into one big style. It’s difficult as a new generation to set yourself apart in the big world, and I think I’m searching for that balance through the way I dress. I choose this outfit because the dress is my proud and joy, I’ve worn it a lot! I think it’s fun and joyful and that is what I want to bring to everyday life. I want to set myself apart from the crowd by bringing color into the world. It’s all very black, grey, brown and blue’ish and that is just so boring! But there isn’t really a subculture I can relate to in order to force my ideology about fashion in a greater manner. I’m always somewhere in between: not part of a subculture, but to different to fit in in normal styles. Is it maybe hipster? I have no idea, I’m so lost about the whole hipster definition 😄 What do you think? How would you describe my style by looking at the picture?

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